Hands-on Product Design Leader
I turn complex product problems into clear, scalable experiences—combining product strategy, hands-on design, and systems thinking from discovery through delivery.
15+ years • 0→1 • AI • B2B + B2C • Mobile, Web, OTT • Complex Platforms
I’ve worked with companies like:
Case Studies
AI PRODUCT INNOVATION
CONSUMER GROWTH & ENGAGEMENT UX
DESIGN SYSTEM & HANDS-ON LEADERSHIP
SYSTEMS-LEVEL UX & LEADERSHIP
Experiments & Side quests
Small products, rapid prototypes, and internet side quests.
Pocket Word Hunt
Pocket Word Hunt is a simple web-based word game where players tap connected letters to find short words before time runs out.
My Role: AI-Assisted PRD + Build + Workflow · Product Design · Game Design · Rapid Prototype · UX/UI · Creative Direction
Starcraft II Trivia
I created StarCraft II Trivia as a lightweight browser-based game to turn my long-time love for StarCraft into a fun, playable portfolio AI-workflow experiment.
How I work
I turn ambiguity into clear, focused product design direction.
I align business goals, user needs, and system constraints into UX decisions that ship.
I design scalable systems and hands-on UI, partnering with product and engineering to deliver measurable outcomes.
Strategy & systems
Product & UX strategy
0–1 design
AI-assisted workflows
Research & synthesis
Craft & execution
Interaction & UI design
Design systems
Cross-platform
Stakeholder alignment
Leadership & thinking
Insights for design leaders and collaborators
AI Design Tools Aren’t Replacing UX. They’re Exposing What UX Actually Is
AI, ARTIFICIAL INTELLIGENCE